Mens skincare isn't as novel as you might think: Baxter Finley was on to the idea since 1965. After moving from New York to warm, sunny L.A., he needed something to protect his skin from the ravages of outdoor living. Unable to find a decent moisturizer that didn't come in a pink bottle or perfumed like a bouquet, he created Super Shape. The no-nonsense skin conditioner designed specifically for men led to more products targeted at different skincare concerns, which became Baxter of California. But don't think you're still using some outdated 60s moisturizer. Baxter wants us to know, "we may be old school in concept, but we're high-tech in practice."
Grooming Lotion is packed with natural ingredients like meadowfoam and grape seed oil, which help deliver a soft shine and maintain a weightless hold. And with the added conditioning power of sunflower and jojoba seed oils, Grooming Lotion provides moisture and taming that’s gentle enough to be used on beards and helps maintain healthy hair.
- On Its Own: Simply apply after showering for a light hold and shine-free finish—an easy way to achieve a casual, messy look that’s frizz-free. Or, apply to drier hair for flyaway control and light hold.
- As the Start to Any Styling Routine: Grooming Lotion is the perfect pre-style cream. Apply to hair as a “primer” for manageability and overall conditioning, then follow with normal styling regimen.